Insight Consultants Group (ICG) Webinar and Q&A - 22nd July 2021.
Matt Gibbs shares how-to knowledge on a collaboration between Bayes Price and Red Centre Software. We’ve been tracking the #Covid conversation since in Jan 2020, gathering over 20 million tweets (for free) via Twitter’s API.
Part 1 discusses tech aspects of gathering twitter data, SQL storage, and the benefits of flowing that data into a market researching environment.
Part 2 unpicks the automated techniques that provide a ‘forest-eye view’ of such a vast amount of unstructured text. Syuzhet Sentiment Scores, NRC Emotion Lexicon, Machine Learning solutions, and tracking conversation sub-topics.
Part 3 bring things to life with interpretation and insight. The analysis and visualisation of what is probably the loudest global online conversation ever recorded. The #Covid pandemic.