It was a pleasure to help host, and to speak at the Association for Survey Computing's One-Day conference, "Delivering Better: Turning up the insight, value, speed & action."
Our founder Matt Gibbs discussed how to Keep MR relevant in a world of business intelligence. His talk contributed towards the debate on how Market Research can remain relevant in a fast changing world. How we can effectively implement new tools and techniques without losing what has made us credible over decades. If we nail that then we have an opportunity to help our clients understand more about their world, and shift MR to the crucible of the much larger Business Intelligence community.
