Our story
Our company was formed out of a desire to do things as they should be. We fuse traditional service, with established methods, and contemporary techniques. Offering the very best solutions to the market research and business intelligence communities.
Our name recognises the work of Thomas Bayes and Richard Price. Bayes' thinking laid the foundation for probability theory, and it was Price's promotion that secured worldwide momentum. The lesson for us? Genius can be lost without effective communication.
Our founders
Matt Gibbs
Co-founder & CEO
Matt, recognised as one of the Insight250 winners in 2024, is a leader in merging established theory with modern techniques, championing innovation and collaboration. He is a Certified member of the Market Research Society (CMRS), a member of Australia’s Research Society, and chairs the TSAPI steering group. Passionate about bridging survey data with broader applications, Matt is committed to facilitating connections that drive impactful insights across the industry.
Nikki Lefty
Co-founder & Director
Nikki has over 25 years’ experience in both the Market and Social Research industries, completing 10,000+ projects over the course of her career. She has built-up and led a number of internal DP departments, and specialises in training and mentoring individuals and teams working on highly complex projects.
Nikki sits on the committee for the Association of Survey Computing (ASC).
Our vision
We envision a world where insights are instantaneous and actionable, empowering every organisation to achieve unprecedented clarity and strategic agility.
Our ambition is to enrich business decision-making with precise, actionable insights, champion interoperability and uphold industry standards for seamless technology integration; and foster the development of future data scientists with comprehensive training and education pathways.