Bringing data to the art of Business Intelligence

Who we are

We specialise in survey data, offering data connection, analysis, visualisation & insight to the Market Research & Business Intelligence communities

People people

We love that kick-off chat, the buzz of an engaged audience, and connecting with the great minds around us.

Our name

Bayes Price honours the work of Thomas Bayes and his friend Richard Price. Bayes’ theorem set us on the path to machine learning & it was Price’s publication that communicated it to the world.

Founders

Matt Gibbs

Managing Director

Matt is Founder & Managing Director at Bayes Price. He enjoys merging established theory with contemporary technique. He promotes innovation and collaboration throughout the industry, especially via his role as Vice Chair on the Association for Survey Computing committee (ASC).

Matt combines a Masters in Sociological Research Methods with over 15 years experience in professional Market Research. He is a full member of the Market Research Society (MRS), a member of Australia's Research Society, part of the core TSAPI development team, and is very keen to add to the conversation at all conferences with a good bar.

Nikki Leftly

Director

Nikki is Director & Founder of Bayes Price. She has over 25 years’ experience in both the Market and Social Research industries, completing 10,000+ projects over the course of her career. She has built-up and led a number of internal DP departments, and specialises in training and mentoring individuals and teams working on highly complex projects.

Nikki also sits on the committee for the Association of Survey Computing (ASC).

What we do

Connection

From survey chatbots to in-person interviews, Big Data to unique client lists. We collect, connect, clean and fuse all available data sources.

Analysis

Our toolkits range from tabulation & correlation, to predictive analytics & machine learning. We simply apply the correct tool to answer your business questions.

Visualisation

We offer the best in data vis. In-person presentations, static reports, and online interactive charts & mapping. Whatever the form, clear communication is always our ethos.

Insight

Everything we do is designed to improve clarity of thought. We tailor our services to answer unique business questions and are always guided by our clients’ overall objectives.